Virtual Mobile Number
Through a virtual mobile number you can receive responses to SMS marketing campaigns. This makes the ROI of your SMS marketing campaign immediately measurable.
Smstools has personalized and delivered marketing SMS campaigns for brands and e-commerce stores for more than 20 years.
SMS Marketing
Send targeted, personalised SMS marketing campaigns to your customers' mobile phones — no design tools needed, no complex setup. SMS reaches any phone, anywhere, with a 98% open rate.
From 0,06 € per SMS — pay only for what you send
- No subscription fees
- Pay only for what you use
- 20+ years experience
Contacts
4
L
Emma D.
+44 7700 900123
M
Mark V.
+44 7700 900456
S
Sophie B.
+44 7700 900789
T
Tom J.
+44 7700 900321
Smstools
API
847
personalized
98% delivered
<2s avg delivery
Join over 10,000 happy customers
SMS marketing software features
Personalization for SMS marketing
Personalized text messaging get improved results. Increase response rates with text message templates that include custom fields like first name or appointment date/time.
SMS marketing with digital coupons or marketing games
In combination with our online digital coupon platform Coupontools, you can send marketing SMS combined with SMS coupons & deals or use marketing games to boost conversions.
SMS marketing opt-outs
Consumers can opt-out from your SMS marketing campaigns by replying 'stop'. Our platform handles the opt-outs.
SMS marketing landing pages
You are able to create landing pages in our software. The landing pages is reachably by adding a URL in the SMS body. It can be a HTML page or a PDF document.
How can you use our SMS marketing services for your campaigns?
1
Use our advanced SMS software to set up and manage your campaigns.
2
Connect with our gateway API.
3
Purchase a Virtual Mobile Number to receive replies.
4
Set up a shortened (SMS 'action' to 8686) Shortcode keyword to receive replies via SMS.
5
Combine SMS marketing with our advanced SMS coupon solutions.
What is SMS marketing?
SMS marketing — also known as text message marketing or SMS advertising — is the practice of sending promotional messages, offers, alerts, and updates directly to your customers' mobile phones via text message. Unlike email, SMS messages are read within 3 minutes of delivery on average — making SMS one of the highest-attention marketing channels available to businesses of any size.
A successful SMS marketing campaign typically includes a targeted contact list, a personalised message with a clear call to action, an opt-out mechanism, and a measurable result — such as a discount code redemption, a landing page visit, or a direct reply.
98%
SMS open rate
<3 min
Average read time
10,000+
Businesses using SmsTools
20+
Years experience
Why does SMS marketing work?
98% open rate — SMS messages are nearly always read, compared to 20–25% for email.
Average read time under 3 minutes — ideal for time-sensitive promotions, flash sales, and event reminders.
No app or internet connection required — SMS reaches any mobile phone, anywhere in the world.
High ROI at low cost — bulk campaigns can deliver significant return on SMS spend.
SMS Marketing Best Practices
Six proven SMS marketing strategy techniques that separate high-performing SMS campaigns from average ones.
01
Send at the right time
Time your messages between 10 AM and 8 PM on weekdays. Opt-out rates spike outside business hours — early mornings and Sunday evenings are the highest-risk sending windows.
02
Keep it under 160 characters
A standard SMS is 160 characters. Going over splits your message and doubles your cost. One message, one action — say what needs to be said and stop.
03
Personalise every message
Use the recipient's first name, appointment date, or order number. Personalised campaigns consistently outperform generic broadcasts by 20–30% in response rate.
04
Limit your send frequency
Send 2–4 campaigns per month. Beyond that, opt-out rates climb. Less than once a month and brand recall suffers. Find the cadence that fits your audience.
05
One clear CTA per message
Every SMS needs a single, obvious next step — a short URL, a reply keyword, or a callback number. Remove everything that competes with the action you want taken.
06
Always include opt-out
Append 'Reply STOP to unsubscribe' or 'www.opt-out.it' to every marketing message. It is legally required under UK GDPR, reduces spam complaints, and protects your sender reputation.
SMS Marketing Examples
Real-world campaign scenarios across retail, hospitality, healthcare, and small business.
Retail
Retail — Flash Sale
FLASH SALE: 30% off everything online — today only. Shop now: smstools.com/sale. Reply STOP to opt out.
Flash sales via SMS generate 5–10x more traffic in the first hour than the same promotion sent by email.
Hospitality
Restaurant — Reservation Reminder
Hi Emma, your table for 2 at The Oak is confirmed for Fri 7 PM. Reply YES to confirm or CANCEL to cancel.
Confirmation SMS reduces no-shows by up to 70% for restaurants and event venues.
Healthcare
Healthcare — Appointment Reminder
Reminder: your appointment at City Dental is tomorrow at 10:30 AM. Reply CONFIRM or call 0800 123 456 to reschedule.
Appointment reminders by SMS cut missed appointments by 40% compared to voicemail or email.
Small business
Small Business — Seasonal Promotion
New: summer collection now live. Free delivery on orders over £30 this weekend. Shop: smstools.com/new. Reply STOP to opt out.
Small businesses using bulk SMS report 3–5x higher click-through rates than social media promoted posts.
From 0,06 € per SMS in Belgium
- No hidden fees!
- Only pay for what you use.
- 20+ years experience
Integrations
Integrate your SMS marketing campaigns with the tools you already use
Connect directly to your CRM, helpdesk, planning, marketing and e-commerce. 50+ native integrations, plus Zapier, Make and n8n for the rest.
Your customer data stays secure in Europe
All our servers are located in Europe. GDPR-compliant, with Data Processing Agreement on request.
GDPR-compliant
Full compliance with European privacy legislation.
EU Hosting
Servers in Europe, no US-cloud.
DPA available
Data Processing Agreement available on request.
10K+ active users
Companies worldwide trust the platform.
Uptime 99.99%
Guaranteed availability via redundant infrastructure.
GDPR · EU-only data
Client
TLS 1.3
EU servers
AES-256
Storage
Compliance certificates
GDPR
EU Hosting
TLS 1.3
99,99% SLA
GDPR & SMS Marketing
Under UK GDPR, you must have explicit consent before sending marketing SMS messages. SmsTools handles this end to end: opt-outs are processed automatically, all contact data is stored on EU servers, and every campaign includes a compliant unsubscribe mechanism. Your marketing list stays clean, your campaigns stay legal.
What is SMS marketing?
SMS marketing is the practice of sending promotional messages, offers, and updates directly to your customers' mobile phones via text message. With open rates of up to 98%, it is one of the most effective direct marketing channels for businesses of any size.
How much does SMS marketing cost?
SmsTools uses a pay-per-SMS model with no subscription or monthly fees. Prices depend on destination country and volume. The more SMS you send, the lower your unit cost. Visit our pricing page for a full breakdown by country.
Can I personalise SMS marketing messages?
Yes. Our SMS marketing software supports custom fields such as first name, appointment date, or order number. Personalised SMS campaigns consistently achieve higher response rates than generic broadcasts.
How do opt-outs work in SMS marketing?
Recipients can reply STOP to any campaign SMS to opt out. Our platform handles all opt-outs automatically — contacts who have unsubscribed are permanently excluded from future campaigns without any manual action required. We also provide an opt-out URL for destinations where replies are not possible.
What are some SMS marketing examples?
Common SMS marketing examples include flash sale alerts, appointment reminders, birthday discount messages, event notifications, delivery updates, and digital coupon campaigns. SMS marketing works effectively across retail, hospitality, healthcare, and the events sector.
Is SMS marketing GDPR compliant?
Yes, when done correctly. Under GDPR, you must have explicit consent from recipients before sending marketing SMS messages. SmsTools is fully GDPR compliant, runs on EU servers, and provides automatic opt-out management to help keep your campaigns compliant.
Start your first SMS marketing campaign today